home / skills / a5c-ai / babysitter / market-research-platform
This skill helps design, deploy, and analyze market research surveys by integrating Qualtrics, Prolific, and analytics tools for actionable insights.
npx playbooks add skill a5c-ai/babysitter --skill market-research-platformReview the files below or copy the command above to add this skill to your agents.
---
name: market-research-platform
description: Integration with market research platforms and survey tools for primary and secondary research
allowed-tools:
- Read
- Write
- Glob
- Grep
- Bash
- WebFetch
metadata:
specialization: marketing
domain: business
category: Market Research
skill-id: SK-001
dependencies:
- Qualtrics API
- SurveyMonkey API
- Panel provider APIs
---
# Market Research Platform Skill
## Overview
The Market Research Platform skill provides integration with market research platforms and survey tools for conducting primary and secondary research. This skill enables comprehensive research design, deployment, and analysis for marketing insights.
## Capabilities
### Survey Design
- Qualtrics survey design and deployment
- SurveyMonkey campaign management
- Survey logic and branching
- Question library management
- Mobile-optimized surveys
### Panel Management
- Panel provider integrations (Prolific, MTurk)
- Sample size calculation
- Quota management
- Panel quality monitoring
- Respondent screening
### Advanced Research
- Conjoint analysis setup
- MaxDiff analysis configuration
- Focus group recruitment and scheduling
- In-depth interview coordination
- Diary study management
### Analysis and Reporting
- Statistical analysis (SPSS, R integration)
- Survey response analysis and reporting
- Cross-tabulation and segmentation
- Data visualization
- Executive summaries
## Usage
### Survey Configuration
```javascript
const surveyConfig = {
platform: 'Qualtrics',
study: {
name: 'Q1 2026 Brand Health Study',
type: 'brand-tracking',
methodology: 'quantitative'
},
sample: {
size: 1000,
panel: 'Prolific',
criteria: {
geography: 'United States',
age: '25-54',
demographics: 'nationally-representative'
},
quotas: {
gender: { male: 50, female: 50 },
region: { northeast: 20, south: 35, midwest: 22, west: 23 }
}
},
survey: {
estimatedLength: '12 minutes',
sections: ['screener', 'awareness', 'perception', 'usage', 'nps', 'demographics'],
branching: true,
randomization: true
},
analysis: {
tracking: true,
priorWaves: ['Q4-2025', 'Q3-2025'],
benchmarks: 'industry-standard'
}
};
```
## Process Integration
| Process | Integration Points |
|---------|-------------------|
| customer-segmentation-analysis.js | Research execution |
| customer-persona-development.js | Persona research |
| voice-of-customer-program.js | VoC studies |
| brand-health-assessment.js | Brand tracking |
## Best Practices
1. **Clear Objectives**: Define research questions before designing
2. **Sample Quality**: Ensure representative, quality samples
3. **Survey Length**: Keep surveys focused and respondent-friendly
4. **Statistical Rigor**: Use appropriate analysis methods
5. **Actionable Insights**: Focus on findings that drive decisions
## Metrics and KPIs
| Metric | Description | Target |
|--------|-------------|--------|
| Response Rate | Survey completion rate | >70% |
| Data Quality | Responses passing quality checks | >95% |
| Sample Match | Demographics matching quotas | Within 5% |
| Insight Utilization | Research findings used in decisions | High |
## Related Skills
- SK-002: Competitive Intelligence (market analysis)
- SK-004: Brand Tracking (brand research)
- SK-020: Journey Mapping (customer research)
This skill integrates with market research platforms and survey tools to run primary and secondary research end-to-end. It supports survey design, panel management, advanced research methods, and analysis workflows to produce actionable marketing insights. The skill is built to automate deployment, quota control, and reporting across platforms like Qualtrics, SurveyMonkey, Prolific, and MTurk.
The skill orchestrates study setup by composing platform-specific survey configurations, sample definitions, and quota rules, then deploys to panel providers and monitoring services. It collects and validates responses, applies statistical analysis or external tools (SPSS, R), and generates cross-tabs, visualizations, and executive summaries. Workflow hooks allow integration into persona development, voice-of-customer programs, and brand-tracking pipelines.
Which platforms does the skill support?
It supports major survey and panel platforms such as Qualtrics, SurveyMonkey, Prolific, and MTurk, with integrations for deployment, quotas, and respondent screening.
Can the skill handle longitudinal or tracking studies?
Yes. It manages tracking configurations, prior-wave comparisons, benchmarks, and consistent question sets for longitudinal analysis.