employee-advocacy skill

---
name: employee-advocacy
description: Employee social sharing and advocacy program management for amplifying corporate messaging through employee networks
allowed-tools:
  - Read
  - Write
  - Glob
  - Grep
  - Bash
  - WebFetch
metadata:
  specialization: public-relations
  domain: business
  category: Internal Communications
  skill-id: SK-015
---

# Employee Advocacy Platform Skill

## Overview

The Employee Advocacy Platform skill provides comprehensive capabilities for managing employee social sharing and advocacy programs. This skill enables organizations to amplify corporate messaging through employee networks, build thought leadership, and measure the impact of employee-driven communications.

## Capabilities

### Platform Integration
- Sociabble platform integration
- EveryoneSocial advocacy management
- LinkedIn Elevate content distribution
- Hootsuite Amplify coordination
- Dynamic Signal integration
- PostBeyond program management
- Sprout Social advocacy features

### Content Curation
- Shareable content library management
- Content recommendation engine
- Category-based organization
- Trending content identification
- External content curation
- User-generated content collection
- Content freshness management

### Compliance Review Workflows
- Pre-approval content workflows
- Legal and compliance review queues
- Industry-specific compliance (financial, healthcare)
- Automated compliance flagging
- Audit trail maintenance
- Policy enforcement automation

### Gamification and Engagement
- Leaderboard management
- Point and badge systems
- Recognition programs
- Competition and challenge creation
- Milestone celebrations
- Rewards program integration
- Achievement tracking

### Analytics and Measurement
- Reach and engagement tracking
- Employee participation rates
- Content performance analysis
- Click-through and conversion tracking
- Social selling attribution
- ROI calculation
- Benchmark comparisons

### Employee Participation Management
- Onboarding and training
- Participation encouragement
- Inactive user re-engagement
- Champion identification
- Segment-based targeting
- Opt-in/opt-out management

### Pre-Approved Content Library
- Template message library
- Customizable share options
- Multi-platform optimization
- Visual asset library
- Video content sharing
- Document and link sharing

### Social Selling Integration
- Sales team enablement
- LinkedIn Sales Navigator integration
- Lead tracking attribution
- Customer engagement support
- Account-based marketing alignment

## Integration Points

### Process Integration
- employee-advocacy-program.js - All phases
- internal-communications-strategy.js - Advocacy integration
- executive-visibility-program.js - Leader participation

### Skill Dependencies
- SK-007: Internal Communications Platform (employee channels)
- SK-002: Social Listening (monitoring shared content)

### Agent Integration
- AG-007: Internal Communications Strategist (primary)
- AG-006: Executive Visibility Expert (leader participation)

## Usage

### Program Setup
```
Invoke employee-advocacy skill to:
1. Configure new employee advocacy program
2. Set up content approval workflows
3. Establish gamification structure
```

### Content Management
```
Invoke employee-advocacy skill to:
1. Curate weekly shareable content
2. Create pre-approved post templates
3. Organize content by topic and audience
```

### Performance Tracking
```
Invoke employee-advocacy skill to:
1. Generate monthly participation report
2. Identify top advocate performers
3. Calculate program ROI metrics
```

## Configuration

### Required Integrations
- Sociabble API or equivalent
- EveryoneSocial API or equivalent
- LinkedIn API
- Corporate SSO

### Optional Integrations
- CRM (Salesforce, HubSpot)
- Marketing automation platforms
- HRIS systems
- Learning management systems
- Recognition platforms

## Program Components

### Content Types
- Company news and announcements
- Industry thought leadership
- Product and service highlights
- Culture and employer brand content
- Customer success stories
- Executive thought leadership
- Event promotions
- Job postings

### Employee Segments
- Executive leaders
- Sales teams
- Technical experts
- Customer-facing roles
- Corporate teams
- New employees
- Alumni advocates

### Channels Supported
- LinkedIn (primary focus)
- Twitter/X
- Facebook
- Instagram
- Industry forums
- Blogs and newsletters

## Compliance Considerations

### Industry-Specific
- SEC fair disclosure (financial services)
- HIPAA (healthcare)
- FINRA (investment services)
- FDA (pharmaceutical)

### General Requirements
- FTC disclosure guidelines
- Company confidentiality policies
- Data privacy regulations
- Social media policies

## Metrics and KPIs

### Participation Metrics
- Active user rate
- Sharing frequency
- Content interaction rate
- New user activation

### Reach Metrics
- Total reach generated
- Unique audience reached
- Network growth
- Viral amplification factor

### Business Impact
- Website traffic generated
- Lead attribution
- Brand awareness lift
- Earned media value

## Best Practices

1. Make sharing easy with pre-approved content
2. Recognize and reward active advocates
3. Provide training on effective social sharing
4. Curate diverse content types
5. Ensure compliance without being overly restrictive
6. Lead by example with executive participation
7. Measure and communicate program success
8. Continuously refresh content to maintain engagement

---

**Version**: 1.0.0
**Created**: 2026-01-24
**Status**: Active