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buyer-universe-builder skill

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/plugins/babysitter/skills/babysit/process/specializations/domains/business/venture-capital/skills/buyer-universe-builder

This skill builds and maintains a comprehensive buyer universe, identifying strategic acquirers and prioritizing targets to optimize exit planning.

npx playbooks add skill a5c-ai/babysitter --skill buyer-universe-builder

Review the files below or copy the command above to add this skill to your agents.

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SKILL.md

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---
name: buyer-universe-builder
description: Builds and maintains buyer lists with acquisition history, strategic fit
allowed-tools:
  - Read
  - Write
  - Glob
  - Grep
  - Bash
  - WebFetch
metadata:
  specialization: venture-capital
  domain: business
  skill-id: vc-skill-039
---

# Buyer Universe Builder

## Overview

The Buyer Universe Builder skill creates and maintains comprehensive lists of potential acquirers for portfolio companies. It analyzes strategic fit, acquisition history, and buyer capacity to support exit planning and M&A execution.

## Capabilities

### Buyer Identification
- Identify strategic acquirers
- Map financial buyer landscape
- Track international buyers
- Monitor emerging acquirers

### Acquisition History Analysis
- Track historical M&A activity
- Analyze acquisition patterns
- Identify acquisition criteria
- Monitor valuation tendencies

### Strategic Fit Assessment
- Evaluate product/technology fit
- Assess geographic expansion rationale
- Analyze customer base synergies
- Consider talent acquisition angle

### Buyer Prioritization
- Rank buyers by likelihood
- Score strategic fit
- Assess financial capacity
- Consider relationship factors

## Usage

### Build Buyer Universe
```
Input: Portfolio company profile
Process: Identify and categorize buyers
Output: Comprehensive buyer list
```

### Analyze Acquirer
```
Input: Potential acquirer
Process: Deep dive on acquisition patterns
Output: Acquirer profile, fit assessment
```

### Prioritize Buyers
```
Input: Buyer universe, prioritization criteria
Process: Score and rank buyers
Output: Prioritized buyer list
```

### Track Market Activity
```
Input: Sector/segment focus
Process: Monitor M&A activity
Output: Market activity report
```

## Buyer Categories

| Category | Characteristics |
|----------|-----------------|
| Strategic - Large | Big tech, major players |
| Strategic - Mid | Mid-market acquirers |
| Private Equity | Financial buyers |
| International | Cross-border interest |
| Emerging | New entrant acquirers |

## Integration Points

- **Exit Readiness Assessment**: Support exit planning
- **Exit Planner (Agent)**: Enable agent analysis
- **M&A Advisor (Agent)**: Support execution
- **Comparable Transaction Finder**: M&A precedents

## Fit Assessment Criteria

| Criterion | Evaluation Points |
|-----------|-------------------|
| Product | Technology fit, roadmap acceleration |
| Market | Customer overlap, geographic expansion |
| Team | Talent acquisition, leadership |
| Financial | Revenue synergies, cost savings |
| Strategic | Competitive defense, platform |

## Best Practices

1. Maintain buyer lists proactively
2. Track buyer behavior over time
3. Consider non-obvious buyers
4. Monitor corporate development contacts
5. Update following market transactions

Overview

This skill builds and maintains comprehensive buyer lists for portfolio companies to support exit planning and M&A execution. It evaluates strategic fit, acquisition history, and buyer capacity to produce prioritized acquirer targets. Outputs are actionable lists, profiles, and market activity reports tailored to deal strategy.

How this skill works

The skill ingests a portfolio company profile or sector focus and identifies strategic, financial, international, and emerging buyers. It analyzes historical M&A activity and acquisition criteria to create detailed acquirer profiles. Finally, it scores and ranks buyers by likelihood using strategic fit, financial capacity, relationships, and observed behavior.

When to use it

Preparing an exit or sale process
Creating a target list for business development or corporate development outreach
Validating strategic acquirers during diligence
Monitoring sector M&A trends to inform timing and pricing
Refreshing portfolio company exit readiness assessments

Best practices

Maintain and refresh buyer lists proactively rather than ad hoc
Track buyer behavior and transaction patterns over time to detect shifts
Include non-obvious buyers such as adjacent industry players or regional entrants
Capture corporate development contacts and relationship history alongside public signals
Re-score priorities after major market transactions or leadership changes

Example use cases

Build a comprehensive buyer universe from a startup profile to inform exit strategy
Perform a deep-dive acquirer analysis to validate fit and valuation tendencies
Prioritize buyers for outreach during a sell-side process using custom weighting criteria
Monitor M&A activity in a target segment to update pricing expectations and competitive dynamics
Integrate buyer lists into an exit planner or M&A advisor workflow for coordinated execution

FAQ

How granular are the buyer profiles?

Profiles include acquisition history, deal types, valuation tendencies, product and market fit signals, financial capacity indicators, and known corporate development contacts.

Can I customize prioritization criteria?

Yes. You can supply weighting factors for strategic fit, financial capacity, relationship strength, geography, and timing to produce a tailored ranked list.

Does it track international buyers and cross-border patterns?

Yes. The skill maps international acquirers and highlights cross-border activity, regulatory considerations, and expansion rationale.