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seo-analysis skill

Q: How quickly can I expect to see results after fixes?

Technical fixes and meta updates can affect crawling and indexing within days to weeks; ranking improvements often take weeks to months depending on competition and content quality.

Q: Do you require access to analytics or search console?

Access to Search Console, analytics, and server logs accelerates diagnosis and allows measurement of improvements, but many issues can be identified from public crawling and site snapshots.

safe

/steve/skills/seo-analysis

This skill performs technical SEO audits and optimizations, delivering actionable recommendations for meta tags, Core Web Vitals, schema, and internal linking.

npx playbooks add skill 89jobrien/steve --skill seo-analysis

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---
name: seo-analysis
description: SEO analysis and optimization specialist. Use when conducting technical
  SEO audits, optimizing meta tags, analyzing Core Web Vitals, or improving search
  engine rankings. Focuses on actionable recommendations.
author: Joseph OBrien
status: unpublished
updated: '2025-12-23'
version: 1.0.1
tag: skill
type: skill
---

# SEO Analysis

This skill provides comprehensive SEO analysis including technical audits, meta tag optimization, Core Web Vitals analysis, and search engine optimization recommendations.

## When to Use This Skill

- When conducting technical SEO audits
- When optimizing meta tags and descriptions
- When analyzing Core Web Vitals and page performance
- When implementing schema markup
- When optimizing internal linking structure
- When improving search engine rankings

## What This Skill Does

1. **Technical SEO Audits**: Comprehensive site structure and technical analysis
2. **Meta Optimization**: Optimizes titles, descriptions, and meta tags
3. **Core Web Vitals**: Analyzes and improves LCP, FID, and CLS
4. **Schema Markup**: Implements structured data
5. **Link Optimization**: Improves internal linking structure
6. **Mobile Optimization**: Validates mobile-first indexing

## How to Use

### Analyze SEO

```
Conduct a technical SEO audit of this website
```

```
Optimize meta tags for better search visibility
```

### Specific Analysis

```
Analyze Core Web Vitals and suggest improvements
```

## Analysis Areas

### Technical SEO

**Site Structure:**

- URL structure and hierarchy
- Sitemap and robots.txt
- Canonical tags
- Redirect chains
- HTTPS implementation

**Crawlability:**

- Page indexing status
- Blocked resources
- JavaScript rendering
- Mobile usability

### Meta Tags

**Optimization:**

- Title tags (50-60 characters)
- Meta descriptions (150-160 characters)
- Open Graph tags
- Twitter Card tags
- Structured data

### Core Web Vitals

**Metrics:**

- Largest Contentful Paint (LCP) < 2.5s
- First Input Delay (FID) < 100ms
- Cumulative Layout Shift (CLS) < 0.1

## Examples

### Example 1: Meta Tag Optimization

**Input**: Optimize meta tags for homepage

**Output**:

```markdown
## SEO Analysis: Meta Tags

### Current State
- Title: "Home" (too generic)
- Description: Missing
- No Open Graph tags

### Optimized Tags
```html
<!-- Title Tag -->
<title>Example App - Best Tool for Task Management | Free Trial</title>

<!-- Meta Description -->
<meta name="description" content="Example App helps teams manage tasks efficiently. Free 14-day trial. Join 10,000+ teams using Example App.">

<!-- Open Graph -->
<meta property="og:title" content="Example App - Best Tool for Task Management">
<meta property="og:description" content="Help your team manage tasks efficiently with Example App.">
<meta property="og:image" content="https://example.com/og-image.jpg">
```

### Expected Impact

- Improved click-through rate
- Better social sharing
- Enhanced search visibility

```

## Best Practices

### SEO Optimization

1. **Keyword Research**: Use relevant keywords naturally
2. **Content Quality**: Create valuable, original content
3. **Technical Foundation**: Ensure site is crawlable
4. **Performance**: Optimize for Core Web Vitals
5. **Mobile-First**: Ensure mobile usability

## Related Use Cases

- Technical SEO audits
- Meta tag optimization
- Core Web Vitals improvement
- Schema markup implementation
- Search ranking improvement

Overview

This skill is an SEO analysis and optimization specialist that provides actionable recommendations to improve search visibility and site performance. It focuses on technical audits, meta tag and schema optimization, Core Web Vitals analysis, and internal linking improvements. The goal is measurable uplift in crawlability, rankings, and user experience.

How this skill works

I inspect site structure, crawlability, and technical signals like sitemaps, robots.txt, canonical tags, HTTPS, and redirect chains. I analyze on-page metadata (titles, descriptions, Open Graph/Twitter Cards), validate structured data, and evaluate Core Web Vitals (LCP, FID/INP, CLS) with practical fixes. I also audit internal linking, mobile usability, and provide prioritized remediation steps with expected impact.

When to use it

Perform a full technical SEO audit before a site launch or migration
Optimize title tags, meta descriptions, and social preview tags for key pages
Diagnose and improve Core Web Vitals and page load issues
Implement or validate schema/structured data for rich results
Improve internal linking to distribute authority and boost discoverability

Best practices

Prioritize high-impact technical fixes first (crawlability, redirect chains, canonicalization)
Keep title tags ~50–60 characters and meta descriptions ~150–160 characters for optimal SERP display
Target LCP < 2.5s, INP/FID < 100ms, and CLS < 0.1; focus on optimizing images, server response, and layout shifts
Use relevant schema types (Article, Product, Breadcrumb) and validate with structured data testing tools
Monitor changes with search console, performance labs, and log file analysis to measure impact

Example use cases

Run a technical audit to prepare for a domain migration and identify redirect problems
Rewrite meta titles and descriptions for top landing pages to improve CTR
Analyze mobile Core Web Vitals for a key conversion page and recommend performance fixes
Add FAQ and Product schema to increase chances of rich results in SERPs
Restructure internal links to surface important pages and reduce orphaned content

FAQ

How quickly can I expect to see results after fixes?

Technical fixes and meta updates can affect crawling and indexing within days to weeks; ranking improvements often take weeks to months depending on competition and content quality.

Do you require access to analytics or search console?

Access to Search Console, analytics, and server logs accelerates diagnosis and allows measurement of improvements, but many issues can be identified from public crawling and site snapshots.