Product market fit framework

The Product-Market Fit framework helps you create compelling marketing campaigns by demonstrating how your product directly addresses your target audience's specific needs and pain points. This prompt generates a tailored marketing outline that emphasizes value alignment and provides supporting evidence.

How to Use This Prompt

1. Replace {{product}} with your specific product or service, including key features and unique selling points
2. Define your {{customer}} segment clearly, including demographic details and their specific context
3. Review the generated outline and customize it further based on your specific marketing goals

Variables Explained

{{product}}

This should include:

• Your product or service name
• Key features and capabilities
• Unique selling propositions
• Any relevant technical specifications

Example: "SleepWell Premium Mattress with cooling technology, ergonomic support, and 15-year warranty"

{{customer}}

This should include:

• Target demographic information (age, income, profession)
• Specific needs or circumstances
• Current challenges they face
• Their goals or desired outcomes

Example: "Urban professionals aged 30-45 who suffer from back pain and sleep issues due to stress and long working hours"

Tips for Effective Results

• Be specific about your product's unique features that directly solve customer problems
• Include real data points or research when available
• Consider adding actual customer testimonials to strengthen your campaign
• Focus on emotional benefits alongside functional benefits
• Make sure the pain points you identify are genuine concerns for your target market
• Use the generated outline as a starting point, then refine with your brand voice