Perform a competitive SEO analysis

Learn how to perform an in-depth SEO competitive analysis to identify opportunities and develop strategies that outrank your competitors.
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Prompt

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As an SEO analyst, your challenge is to conduct a competitive SEO analysis for
{{company}}
, comparing its online presence and performance against 3 main competitors in the
{{industry}}
space. Identify the competitors' strengths and weaknesses in terms of keyword rankings, backlink profiles, content strategies, and technical SEO factors. Provide insights into the competitors' top-performing content pieces and their strategies for earning backlinks and social shares. Based on your analysis, identify opportunities for
{{company}}
to outperform its competitors and capture a larger share of the organic search market. Provide a prioritized list of recommendations for improving
{{company}}
's SEO strategy, taking into account the competitive landscape and industry trends.
Company
Industry
Company
Company

The Competitive SEO Analysis prompt helps you conduct a thorough comparison between your company and key competitors to identify strategic SEO opportunities. This analysis provides actionable insights to help your business outrank competitors and capture a larger share of organic traffic.

How to Use This Prompt

  1. Replace {{company}} with your company's name or the business you're analyzing
  2. Fill in the {{industry}} with your specific market sector (e.g., "e-commerce fashion," "SaaS marketing," "local restaurant")
  3. Submit the prompt to receive a comprehensive competitive SEO analysis

For best results, use this prompt when you need to:

  • Develop or refine an SEO strategy
  • Identify gaps in your current approach
  • Discover new ranking opportunities
  • Understand what's working for your competitors

Variables Explained

{{company}}

Input the name of the business you want to analyze. This should be your company or the client you're working with. Be specific to ensure the analysis is properly targeted (e.g., "Acme Fitness Apparel" rather than just "Acme").

{{industry}}

Specify the market sector or niche in which your company operates. The more specific you are, the more tailored the analysis will be. For example:

  • "Organic skincare products" is better than just "cosmetics"
  • "Enterprise cloud security software" is better than just "software"
  • "Specialty coffee roasting" is better than just "food and beverage"

Getting the Best Results

Provide Additional Context

While not required in the variables, consider mentioning in follow-up messages:

  • Your current SEO challenges
  • Specific competitors you're most concerned about
  • Geographic markets you're targeting
  • Any particular SEO aspects you want to focus on (technical, content, backlinks)

Use the Analysis Effectively

The response will typically include:

  • Identified competitors and their SEO strategies
  • Keyword ranking comparisons
  • Backlink profile analysis
  • Content strategy insights
  • Technical SEO factors
  • Prioritized recommendations

Use these insights to create an actionable SEO roadmap with both quick wins and long-term strategies.

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