Create a content marketing plan for a SaaS blog

Learn how to create a strategic 3-month content marketing plan for your SaaS blog with actionable tips for topics, formats, and promotion.
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Prompt

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As a content marketing strategist, your goal is to develop a 3-month content marketing plan for
{{product}}
's blog, targeting
{{audience}}
. Identify key topics, pain points, and search queries relevant to the target audience. Propose a mix of blog post formats, such as how-to guides, industry insights, case studies, and thought leadership pieces. Provide recommendations for optimizing the content for search engines, promoting it through social media and email marketing, and measuring its performance. Ensure that the content aligns with the brand voice and product messaging
Product
Audience

This prompt helps you create a comprehensive 3-month content marketing plan specifically tailored for SaaS blog content. It generates strategic recommendations covering content creation, optimization, promotion, and performance tracking to effectively reach your target audience.

How to Use This Prompt

  1. Replace the variable {{product}} with your specific SaaS product or company name
  2. Define your {{audience}} clearly to ensure the content plan targets the right users
  3. Be as specific as possible with both variables to receive more relevant recommendations
  4. Review the generated plan and adapt it to your specific resources and timeline

Variables Explained

{{product}}

This variable represents your SaaS product or company name. The more specific details you provide, the better:

  • Include the name of your product (e.g., "Acme Project Management Tool")
  • Consider adding a brief description of core functionality (e.g., "a collaboration platform for remote teams")
  • You can mention your product's main value proposition or unique selling points

{{audience}}

This defines who your content will target. Be specific about:

  • Job titles or roles (e.g., "small business owners" or "enterprise IT managers")
  • Industry focus if applicable (e.g., "in the healthcare sector")
  • Pain points or needs (e.g., "who struggle with team collaboration")
  • Level of expertise (e.g., "beginners to project management" or "experienced marketers")

Tips for Best Results

  • Be specific about your product features - The more details you provide about your product's functionality, the more relevant your content plan will be
  • Define audience segments clearly - Consider creating separate plans for different audience segments if you have multiple target groups
  • Add context about competitors - While not required, mentioning key competitors can help shape content that differentiates your product
  • Mention existing content assets - If you already have some blog content, mention it so the plan can build upon your current strategy
  • Note your content creation capacity - Sharing your resources (writers, designers, budget) helps ensure the plan is realistic for your team

Example Usage

For a prompt like:

As a content marketing strategist, your goal is to develop a 3-month content marketing plan for Taskify's blog, targeting remote team managers in small to medium businesses who struggle with productivity tracking and team alignment.

This would generate a tailored content plan with specific topic recommendations, formats, and promotion strategies for Taskify's target audience.

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