Blue ocean strategy

This prompt helps you apply the principles of Blue Ocean Strategy to your business, allowing you to discover untapped market opportunities instead of competing in crowded markets. It's designed to help you think differently about your competitive positioning and find ways to make competition irrelevant.

How to Use This Prompt

Simply replace {{business}} with your company name, industry, or specific business idea that you want to analyze. For example:

• "Apply the Blue Ocean Strategy to evaluate #online fitness coaching"
• "Apply the Blue Ocean Strategy to evaluate #my local coffee shop"
• "Apply the Blue Ocean Strategy to evaluate #our SaaS project management tool"

Understanding Blue Ocean Strategy

Blue Ocean Strategy is a business theory developed by W. Chan Kim and Renée Mauborgne that suggests businesses should focus on creating new market spaces (blue oceans) rather than competing in existing overcrowded markets (red oceans).

Key Concepts You'll Explore

• Value Innovation: Creating a leap in value for both the company and its customers
• Creating vs. Competing: Focusing on making competition irrelevant by creating new demand
• Four Actions Framework: Eliminate, Reduce, Raise, Create factors of competition
• Reconstructing market boundaries: Finding opportunities beyond traditional industry definitions

Tips for Best Results

• Be specific when defining your {{business}} to get more targeted insights
• Consider including your current competitive advantages when describing your business
• Be open to completely reimagining your business model or value proposition
• Use the response as a starting point for deeper strategic planning

Example Applications

• Identifying underserved customer segments
• Developing novel product features that create new value
• Rethinking pricing models and distribution channels
• Finding ways to combine previously separate industries or offerings