OSP Marketing Tools MCP server

Open Strategy Partners (OSP) Marketing Tools is a comprehensive suite of tools that enhances technical marketing content creation and product positioning, based on proven OSP methodologies. This MCP server provides specialized marketing tools that integrate with MCP-compatible LLM clients like Claude desktop app, Cursor IDE, and LibreChat.

Installation

Prerequisites

Windows

1. Install Claude Desktop (or another MCP-enabled AI tool)

   • Download Claude for Desktop
   • Follow the installation instructions: Installing Claude Desktop

2. Install Python 3.10 or higher:

   • Download the latest Python installer from python.org
   • Run the installer, checking "Add Python to PATH"
   • Open Command Prompt and verify installation with python --version

3. Install uv:

   • Open Command Prompt as Administrator
   • Run pip install --user uv
   • Verify installation with uv --version

macOS

1. Install Claude Desktop (or another MCP-enabled AI tool)

   • Download Claude for Desktop
   • Follow the installation instructions: Installing Claude Desktop

2. Install Python 3.10 or higher:

   • Using Homebrew: brew install python
   • Verify installation with python3 --version

3. Install uv:

   • Using Homebrew: brew install uv
   • Alternatively: pip3 install --user uv
   • Verify installation with uv --version

Configuration

Add the following to your claude_desktop_config.json:

{
    "mcpServers": {
        "osp_marketing_tools": {
            "command": "uvx",
            "args": [
                "--from",
                "git+https://github.com/open-strategy-partners/osp_marketing_tools@main",
                "osp_marketing_tools"
            ]
        }
    }
}

Using the Tools

The OSP Marketing Tools provide several specialized functionalities that can be accessed through MCP-compatible LLM clients.

Value Map Generation

To generate a structured OSP product value map:

Prompt: "Generate an OSP value map for [Product Name] focusing on [target audience] with the following key features: [list features]"

Example:
"Generate an OSP value map for CloudDeploy, focusing on DevOps engineers with these key features:
- Automated deployment pipeline
- Infrastructure as code support
- Real-time monitoring
- Multi-cloud compatibility
- [the rest of your features or text]"

Meta Information Creation

To create optimized metadata for web content:

Prompt: "Use the OSP meta tool to generate metadata for an article about [topic]. Primary keyword: [keyword], audience: [target audience], content type: [type]"

Example:
"Use the OSP meta tool to generate metadata for an article about containerization best practices. Primary keyword: 'Docker containers', audience: system administrators, content type: technical guide"

Content Editing

To apply OSP's semantic editing codes for content review:

Prompt: "Review this technical content using OSP editing codes: [paste content]"

Example:
"Review this technical content using OSP editing codes:
Kubernetes helps you manage containers. It's really good at what it does. You can use it to deploy your apps and make them run better."

Technical Writing

To create high-quality technical content:

Prompt: "Apply the OSP writing guide to create a [document type] about [topic] for [audience]"

Example:
"Apply the OSP writing guide to create a tutorial about setting up a CI/CD pipeline for junior developers"

Available Tools

OSP Product Value Map Generator

• Creates structured product value maps with taglines, position statements, persona development, value cases, and feature categorization

OSP Meta Information Generator

• Optimizes web content metadata including article titles, meta descriptions, SEO-friendly URL slugs, and search intent analysis

OSP Content Editing Codes

• Applies semantic editing codes for content review, covering structure, flow, style, word choice, technical accuracy, and inclusive language

OSP Technical Writing Guide

• Provides a systematic approach to creating technical content with guidance on structure, flow, style, and accuracy

OSP On-Page SEO Guide

• Offers a comprehensive system for search engine optimization, including meta content, search intent alignment, and structured data

How to add this MCP server to Cursor

There are two ways to add an MCP server to Cursor. The most common way is to add the server globally in the ~/.cursor/mcp.json file so that it is available in all of your projects.

If you only need the server in a single project, you can add it to the project instead by creating or adding it to the .cursor/mcp.json file.

Adding an MCP server to Cursor globally

To add a global MCP server go to Cursor Settings > MCP and click "Add new global MCP server".

When you click that button the ~/.cursor/mcp.json file will be opened and you can add your server like this:

{
    "mcpServers": {
        "cursor-rules-mcp": {
            "command": "npx",
            "args": [
                "-y",
                "cursor-rules-mcp"
            ]
        }
    }
}

Adding an MCP server to a project

To add an MCP server to a project you can create a new .cursor/mcp.json file or add it to the existing one. This will look exactly the same as the global MCP server example above.

How to use the MCP server

Once the server is installed, you might need to head back to Settings > MCP and click the refresh button.

The Cursor agent will then be able to see the available tools the added MCP server has available and will call them when it needs to.

You can also explictly ask the agent to use the tool by mentioning the tool name and describing what the function does.