Meta Ads API MCP server for AI agents

Meta Ads MCP is a server implementing the Model Context Protocol (MCP) that allows you to manage and analyze your Meta advertising campaigns through AI interfaces. With it, you can retrieve performance data, visualize ad creatives, and get strategic insights for ads running on Facebook, Instagram, and other Meta platforms.

Getting Started with Remote MCP (Recommended)

The fastest way to get started is to use the Remote MCP service, which requires no technical setup.

For Claude Pro/Max Users

Go to claude.ai/settings/integrations (requires Claude Pro or Max)
Click "Add Integration" and enter:
- Name: "Pipeboard Meta Ads" (or any name you prefer)
- Integration URL: https://mcp.pipeboard.co/meta-ads-mcp
Click "Connect" next to the integration and follow the prompts to:
- Login to Pipeboard
- Connect your Facebook Ads account

For Cursor Users

Add the following to your ~/.cursor/mcp.json. Once you enable the remote MCP, click on "Needs login" to finish the login process.

{
  "mcpServers": {
    "meta-ads-remote": {
      "url": "https://mcp.pipeboard.co/meta-ads-mcp"
    }
  }
}

For Other MCP Clients

Use the Remote MCP URL: https://mcp.pipeboard.co/meta-ads-mcp

Quick Local Setup

If you prefer to run the server locally:

# Install via uvx (recommended)
uvx meta-ads-mcp

# Set your Pipeboard token
export PIPEBOARD_API_TOKEN=your_pipeboard_token

Features

AI-Powered Campaign Analysis: Let your LLM analyze campaigns and provide actionable insights
Strategic Recommendations: Get data-backed suggestions for optimizing ad spend, targeting, and creatives
Automated Monitoring: Track performance metrics and get alerts about significant changes
Budget Optimization: Receive recommendations for reallocating budget to better-performing ad sets
Creative Improvement: Get feedback on ad copy, imagery, and calls-to-action
Dynamic Creative Testing: Easy API for both simple ads and advanced A/B testing
Campaign Management: Request changes to campaigns, ad sets, and ads
Cross-Platform Integration: Works with Facebook, Instagram, and all Meta ad platforms
Universal LLM Support: Compatible with any MCP client

Available MCP Tools

Account Management

mcp_meta_ads_get_ad_accounts - Get ad accounts accessible by a user
mcp_meta_ads_get_account_info - Get detailed information about a specific ad account
mcp_meta_ads_get_account_pages - Get pages associated with a Meta Ads account
mcp_meta_ads_get_login_link - Get a clickable login link for Meta Ads authentication

Campaign Management

mcp_meta_ads_get_campaigns - Get campaigns for a Meta Ads account with optional filtering
mcp_meta_ads_get_campaign_details - Get detailed information about a specific campaign
mcp_meta_ads_create_campaign - Create a new campaign in a Meta Ads account
mcp_meta_ads_create_budget_schedule - Create a budget schedule for a Meta Ads campaign

Ad Set Management

mcp_meta_ads_get_adsets - Get ad sets for a Meta Ads account with optional filtering
mcp_meta_ads_get_adset_details - Get detailed information about a specific ad set
mcp_meta_ads_create_adset - Create a new ad set in a Meta Ads account
mcp_meta_ads_update_adset - Update an ad set with new settings

Ad Management

mcp_meta_ads_get_ads - Get ads for a Meta Ads account with optional filtering
mcp_meta_ads_get_ad_details - Get detailed information about a specific ad
mcp_meta_ads_create_ad - Create a new ad with an existing creative
mcp_meta_ads_update_ad - Update an ad with new settings

Creative Management

mcp_meta_ads_get_ad_creatives - Get creative details for a specific ad
mcp_meta_ads_create_ad_creative - Create a new ad creative using an uploaded image hash
mcp_meta_ads_update_ad_creative - Update an existing ad creative with new content
mcp_meta_ads_upload_ad_image - Upload an image to use in Meta Ads creatives
mcp_meta_ads_get_ad_image - Get, download, and visualize a Meta ad image

Analytics and Insights

mcp_meta_ads_get_insights - Get performance insights for a campaign, ad set, ad or account

Targeting Tools

mcp_meta_ads_search_interests - Search for interest targeting options by keyword
mcp_meta_ads_get_interest_suggestions - Get interest suggestions based on existing interests
mcp_meta_ads_validate_interests - Validate interest names or IDs for targeting
mcp_meta_ads_search_behaviors - Get all available behavior targeting options
mcp_meta_ads_search_demographics - Get demographic targeting options
mcp_meta_ads_search_geo_locations - Search for geographic targeting locations
mcp_meta_ads_search - Generic search across accounts, campaigns, ads, and pages

Usage Examples

Creating a Campaign

{
  "name": "2025 - Bedroom Furniture - Awareness",
  "account_id": "act_123456789012345",
  "objective": "OUTCOME_AWARENESS",
  "special_ad_categories": [],
  "status": "PAUSED",
  "buying_type": "AUCTION",
  "bid_strategy": "LOWEST_COST_WITHOUT_CAP",
  "daily_budget": 10000
}

Testing Your Connection

Verify account access: Ask your LLM to use mcp_meta_ads_get_ad_accounts
Check account details: Use mcp_meta_ads_get_account_info with your account ID
List campaigns: Try mcp_meta_ads_get_campaigns to see your ad campaigns

Troubleshooting

If you encounter any issues with the local installation, consider switching to the Remote MCP at pipeboard.co for a hassle-free experience.

How to install this MCP server

For Claude Code

To add this MCP server to Claude Code, run this command in your terminal:

claude mcp add-json "meta-ads-remote" '{"command":"npx","args":["mcp-remote","https://mcp.pipeboard.co/meta-ads-mcp"]}'

See the official Claude Code MCP documentation for more details.

For Cursor

There are two ways to add an MCP server to Cursor. The most common way is to add the server globally in the ~/.cursor/mcp.json file so that it is available in all of your projects.

If you only need the server in a single project, you can add it to the project instead by creating or adding it to the .cursor/mcp.json file.

Adding an MCP server to Cursor globally

To add a global MCP server go to Cursor Settings > Tools & Integrations and click "New MCP Server".

When you click that button the ~/.cursor/mcp.json file will be opened and you can add your server like this:

{
    "mcpServers": {
        "meta-ads-remote": {
            "command": "npx",
            "args": [
                "mcp-remote",
                "https://mcp.pipeboard.co/meta-ads-mcp"
            ]
        }
    }
}

Adding an MCP server to a project

To add an MCP server to a project you can create a new .cursor/mcp.json file or add it to the existing one. This will look exactly the same as the global MCP server example above.

How to use the MCP server

Once the server is installed, you might need to head back to Settings > MCP and click the refresh button.

The Cursor agent will then be able to see the available tools the added MCP server has available and will call them when it needs to.

You can also explicitly ask the agent to use the tool by mentioning the tool name and describing what the function does.

For Claude Desktop

To add this MCP server to Claude Desktop:

1. Find your configuration file:

macOS: ~/Library/Application Support/Claude/claude_desktop_config.json
Windows: %APPDATA%\Claude\claude_desktop_config.json
Linux: ~/.config/Claude/claude_desktop_config.json

2. Add this to your configuration file:

{
    "mcpServers": {
        "meta-ads-remote": {
            "command": "npx",
            "args": [
                "mcp-remote",
                "https://mcp.pipeboard.co/meta-ads-mcp"
            ]
        }
    }
}

3. Restart Claude Desktop for the changes to take effect