Facebook Ads MCP server

The Facebook Ads MCP Server provides an interface to Facebook Ads, enabling programmatic access to ad data and management features through the Model Context Protocol (MCP).

Installation

Prerequisites

• Python 3.10 or higher
• Dependencies listed in requirements.txt

Installation Steps

1. Create and activate a virtual environment (recommended):

   python3 -m venv venv
   source venv/bin/activate  # On Windows use `venv\Scripts\activate`
   

2. Install dependencies:

   pip install -r requirements.txt
   

3. Obtain Facebook Access Token: You'll need a Facebook User Access Token with necessary permissions (e.g., ads_read). You can generate this through the Facebook Developer portal following this guide.

Easy One-Click Setup

For a simpler setup experience, GoMarble offers a ready-to-use installer:

• Download installer: https://gomarble.ai/mcp

This installer:

• Sets up the MCP server locally
• Handles environment configuration automatically
• Optionally prompts for Facebook token authentication
• Can connect to GoMarble's server to create a token on your behalf if needed

Usage

Configuring with MCP Clients

To integrate this server with an MCP-compatible client (like Cursor or Claude Desktop), add the following configuration:

{
  "mcpServers": {
    "fb-ads-mcp-server": {
      "command": "python",
      "args": [
        "/path/to/your/fb-ads-mcp-server/server.py",
        "--fb-token",
        "YOUR_FACEBOOK_ACCESS_TOKEN"
      ]
    }
  }
}

If using a virtual environment, specify the Python executable within the venv:

{
  "mcpServers": {
    "fb-ads-mcp-server": {
      "command": "/path/to/your/fb-ads-mcp-server/venv/bin/python",
      "args": [
        "/path/to/your/fb-ads-mcp-server/server.py",
        "--fb-token",
        "YOUR_FACEBOOK_ACCESS_TOKEN"
      ]
    }
  }
}

Restart your MCP client after updating the configuration.

Running the Server Directly

For debugging or standalone use, execute the server directly:

python server.py --fb-token YOUR_FACEBOOK_ACCESS_TOKEN

Installation via Smithery

To install Facebook Ads Server for Claude Desktop automatically via Smithery:

npx -y @smithery/cli install @gomarble-ai/facebook-ads-mcp-server --client claude

Available Tools

The MCP server provides the following tools for interacting with Facebook Ads:

Account & Object Read

• list_ad_accounts: Lists ad accounts linked to the token
• get_details_of_ad_account: Retrieves details for a specific ad account
• get_campaign_by_id: Retrieves details for a specific campaign
• get_adset_by_id: Retrieves details for a specific ad set
• get_ad_by_id: Retrieves details for a specific ad
• get_ad_creative_by_id: Retrieves details for a specific ad creative
• get_adsets_by_ids: Retrieves details for multiple ad sets by their IDs

Fetching Collections

• get_campaigns_by_adaccount: Retrieves campaigns within an ad account
• get_adsets_by_adaccount: Retrieves ad sets within an ad account
• get_ads_by_adaccount: Retrieves ads within an ad account
• get_adsets_by_campaign: Retrieves ad sets within a campaign
• get_ads_by_campaign: Retrieves ads within a campaign
• get_ads_by_adset: Retrieves ads within an ad set
• get_ad_creatives_by_ad_id: Retrieves creatives associated with an ad

Insights & Performance Data

• get_adaccount_insights: Retrieves performance insights for an ad account
• get_campaign_insights: Retrieves performance insights for a campaign
• get_adset_insights: Retrieves performance insights for an ad set
• get_ad_insights: Retrieves performance insights for an ad
• fetch_pagination_url: Fetches data from a pagination URL

Activity/Change History

• get_activities_by_adaccount: Retrieves change history for an ad account
• get_activities_by_adset: Retrieves change history for an ad set

Most tools support additional parameters like fields, filtering, limit, pagination, and date ranges. Refer to the docstrings within server.py for detailed argument descriptions.

Additional Resources

• Join the AI in Ads Slack Community for help and updates
• Check out the Google Ads MCP for similar functionality with Google Ads

How to install this MCP server

For Claude Code

To add this MCP server to Claude Code, run this command in your terminal:

claude mcp add-json "fb-ads-mcp-server" '{"command":"python","args":["/path/to/your/fb-ads-mcp-server/server.py","--fb-token","YOUR_FACEBOOK_ACCESS_TOKEN"]}'

See the official Claude Code MCP documentation for more details.

For Cursor

There are two ways to add an MCP server to Cursor. The most common way is to add the server globally in the ~/.cursor/mcp.json file so that it is available in all of your projects.

If you only need the server in a single project, you can add it to the project instead by creating or adding it to the .cursor/mcp.json file.

Adding an MCP server to Cursor globally

To add a global MCP server go to Cursor Settings > Tools & Integrations and click "New MCP Server".

When you click that button the ~/.cursor/mcp.json file will be opened and you can add your server like this:

{
    "mcpServers": {
        "fb-ads-mcp-server": {
            "command": "python",
            "args": [
                "/path/to/your/fb-ads-mcp-server/server.py",
                "--fb-token",
                "YOUR_FACEBOOK_ACCESS_TOKEN"
            ]
        }
    }
}

Adding an MCP server to a project

To add an MCP server to a project you can create a new .cursor/mcp.json file or add it to the existing one. This will look exactly the same as the global MCP server example above.

How to use the MCP server

Once the server is installed, you might need to head back to Settings > MCP and click the refresh button.

The Cursor agent will then be able to see the available tools the added MCP server has available and will call them when it needs to.

You can also explicitly ask the agent to use the tool by mentioning the tool name and describing what the function does.

For Claude Desktop

To add this MCP server to Claude Desktop:

1. Find your configuration file:

• macOS: ~/Library/Application Support/Claude/claude_desktop_config.json
• Windows: %APPDATA%\Claude\claude_desktop_config.json
• Linux: ~/.config/Claude/claude_desktop_config.json

2. Add this to your configuration file:

{
    "mcpServers": {
        "fb-ads-mcp-server": {
            "command": "python",
            "args": [
                "/path/to/your/fb-ads-mcp-server/server.py",
                "--fb-token",
                "YOUR_FACEBOOK_ACCESS_TOKEN"
            ]
        }
    }
}

3. Restart Claude Desktop for the changes to take effect