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Audiense Insights MCP Server

Provides an MCP server to access Audiense Insights data via Claude clients, exposing reports, audience insights, influencers, and content analytics.

Installation

Add the following to your MCP client configuration file.

Configuration

View docs

{
  "mcpServers": {
    "audienseco-mcp-audiense-insights": {
      "command": "npx",
      "args": [
        "-y",
        "mcp-audiense-insights"
      ],
      "env": {
        "AUDIENSE_CLIENT_ID": "your_client_id_here",
        "TWITTER_BEARER_TOKEN": "your_token_here",
        "AUDIENSE_CLIENT_SECRET": "your_client_secret_here"
      }
    }
  }
}

You can connect an MCP client to Audiense Insights to retrieve marketing insights and audience analysis from your Audiense reports. This server lets you access demographic, cultural, influencer, and content engagement data in a structured way, enabling interactive analysis within any MCP-compatible client.

How to use

You interact with the Audiense Insights MCP through your MCP client (for example, Claude Desktop). Configure the MCP server integration, then request the available tools to fetch reports, audience insights, baselines, categories, influencer comparisons, and content engagement data. Use the tools to explore your Audiense reports, compare influencers against baselines, and generate content and segment insights.

How to install

Prerequisites you need before installing this server:

Node.js v18 or higher

Install and configure the MCP server client

Follow these concrete steps to set up the Audiense Insights MCP within your environment and connect it to Claude Desktop.

{
  "mcpServers": {
    "audiense_insights": {
      "command": "npx",
      "args": [
        "-y",
        "mcp-audiense-insights"
      ],
      "env": {
        "AUDIENSE_CLIENT_ID": "your_client_id_here",
        "AUDIENSE_CLIENT_SECRET": "your_client_secret_here",
        "TWITTER_BEARER_TOKEN": "your_token_here"
      }
    }
  }
}

Run and connect

1) Ensure Node.js v18+ is installed on your system.

2) Place the configuration snippet above into Claude Desktop’s MCP configuration area.

3) Save the configuration and restart Claude Desktop to apply the new MCP server connection.

Notes about credentials

Keep API credentials secure. Do not expose client IDs, client secrets, or bearer tokens in public locations. Use environment variables to manage sensitive information.

Available tools

get-reports

Retrieves the list of Audiense insights reports owned by the authenticated user.

get-report-info

Fetches detailed information about a specific intelligence report, including status, segmentation type, audience size, segments, and access links.

get-audience-insights

Retrieves aggregated insights for a given audience, including demographics, behavioral traits, psychographics, and socioeconomic factors.

get-baselines

Retrieves available baseline audiences, optionally filtered by country.

get-categories

Retrieves the list of available affinity categories for influencer comparisons.

compare-audience-influencers

Compares influencers of a given audience with a baseline audience, including affinity scores and uniqueness metrics.

get-audience-content

Retrieves audience content engagement details, including liked, shared, and influential content with top items and word clouds.

report-summary

Generates a comprehensive summary of an Audiense report with metadata, audience size, segments, and top insights.