Amazon Advertising MCP server

This MCP server integrates with Claude to provide AI-powered advertising campaign management capabilities. It allows you to analyze performance, create campaigns, visualize metrics, and manage your advertising efforts through natural conversations in Claude.

Installation Guide

Get Your API Key

Before installing the server, you'll need an API key:

1. Visit Adspirer.com
2. Sign up for a free account
3. Connect your advertising accounts via platform authentication
4. Copy your API key from your dashboard

Install the Server

Install the MCP server globally using npm:

# Install globally with npm
npm install -g adspirer-mcp-server

# Configure Claude Desktop automatically
adspirer-mcp config

During the configuration process, you'll be prompted to enter your Adspirer API key.

Configure Claude Desktop

The adspirer-mcp config command automatically updates your Claude Desktop configuration. If you prefer to configure it manually, add the following to your Claude Desktop configuration file:

{
  "mcpServers": {
    "adspirer": {
      "command": "adspirer-mcp",
      "args": ["start"],
      "env": {
        "API_KEY": "your_api_key_here"
      }
    }
  }
}

Save this configuration to:

• macOS: ~/Library/Application Support/Claude/claude_desktop_config.json
• Windows: %APPDATA%\Claude\claude_desktop_config.json

Using the Ads Manager

Once installed and configured, simply open Claude and start asking about your advertising campaigns. The server currently supports Amazon Ads, with Walmart, Meta, and Google Ads support coming soon.

Example Queries

Here are some examples of what you can ask Claude about your campaigns:

• Performance Analysis:

  • "How are my Amazon ad campaigns performing this week?"
  • "Which campaigns have the best RoAS?"
  • "Show me trends in my ad spend over the last 30 days"

• Data Visualization:

  • "Show me a chart of my best performing keywords"
  • "Visualize my campaign performance by product category"

• Campaign Management:

  • "Increase the budget for my 'Summer Sale' campaign by 20%"
  • "Create a new Sponsored Products campaign for my top selling item"

• Optimization:

  • "What optimization opportunities do you see in my campaigns?"
  • "Identify underperforming keywords in my campaigns"

Troubleshooting

If you encounter issues with the MCP server:

• Ensure Claude Desktop is running the latest version
• Verify your API key is entered correctly
• Run adspirer-mcp test to check your connection

For additional help, refer to the full documentation or contact support.

How to add this MCP server to Cursor

There are two ways to add an MCP server to Cursor. The most common way is to add the server globally in the ~/.cursor/mcp.json file so that it is available in all of your projects.

If you only need the server in a single project, you can add it to the project instead by creating or adding it to the .cursor/mcp.json file.

Adding an MCP server to Cursor globally

To add a global MCP server go to Cursor Settings > MCP and click "Add new global MCP server".

When you click that button the ~/.cursor/mcp.json file will be opened and you can add your server like this:

{
    "mcpServers": {
        "cursor-rules-mcp": {
            "command": "npx",
            "args": [
                "-y",
                "cursor-rules-mcp"
            ]
        }
    }
}

Adding an MCP server to a project

To add an MCP server to a project you can create a new .cursor/mcp.json file or add it to the existing one. This will look exactly the same as the global MCP server example above.

How to use the MCP server

Once the server is installed, you might need to head back to Settings > MCP and click the refresh button.

The Cursor agent will then be able to see the available tools the added MCP server has available and will call them when it needs to.

You can also explictly ask the agent to use the tool by mentioning the tool name and describing what the function does.