What is Find Competitor's Best Content?

Have you ever stumbled upon a really well-written and informative piece of content from one of your competitors?

You are not alone. Many businesses have turned the discovery of superb content by their rivals into the growth marketing tactic known as Find Competitor's Best Content. It's as old as marketing itself but got a huge push with the rise of online search and SEO techniques.

In essence, this tactic involves identifying the cream-of-the-crop content generated by your competition that has received valuable backlinks, then creating your own interpretation of this topic. After creating an improved version, you reach out to the sites linked to your competitor's content and propose they might find your version compelling and consider linking to it as well. Especially when a site often refers to more than one of your rivals, this presents a lucrative opportunity.

This is a fantastic tactic to increase traffic to your site. Offering high-quality content that interests readers enough to click links is an excellent way to drive potential customers to your site. Not only that, but elevating visibility on search engine platforms enhances your site's credibility, giving you an edge over your competitors.

Examples of Find Competitor's Best Content

1. Tech Blogging: If you notice a tech blog has linked to your competitor's guide on how to use a certain software, you can create an in-depth guide on the same subject and then request the blog to link to your guide as well.

2. Fashion Retail: If a rival online store's winter clothing collection was highlighted by a fashion website, put together your version of a winter clothing collection and contact the site for possible consideration.

3. Restaurant Review: A food blogger who linked to an article about a competitor's unique menu could be approached with your restaurant's innovative foods and recipes for comparison or inclusion in a future article.

4. Software Tutorial: If an IT portal links to your competitor's video tutorial on a particular software installation, you can craft a more detailed and easy-to-follow tutorial, then ask the portal to link to your tutorial.

5. Ecommerce: Seeing a competitor's product review highlighted on a consumer advice website, you can suggest your similar product that offers additional features or better pricing for a review and link.

Marketing Tactics Similar to Find Competitor's Best Content

• Competitor Analysis: This involves researching and evaluating your competitors to understand their strengths and weaknesses.
• Content Gap Analysis: This is the process of finding topics or areas where your website's content is lacking compared to your competitors'.
• Backlink Analysis: A tactic wherein you examine the sources of competitors' backlinks with the intent to gain similar links.
• Keyword Competitor Analysis: This refers to researching the keywords which are generating traffic to your competitor's site, allowing you to optimize your site for similar search terms.
• SEO Auditing: This is a comprehensive review of your site's ability to appear in search engine results pages (SERPs). A SEO audit is usually undertaken to improve organic search performance.

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